There’s a lot we could worry about. But we shouldn’t let worrying about the unlikely get in the way of protecting our families from the likely … like falling victim to online crime – something that happens to 1 in 4 consumers. When Aura became the newest sponsor of the Boston Red Sox and took over naming rights of Fenway Park’s Pavilion Level, they needed a way to encourage park-goers to protect everything their family does online. So we created an extension of Aura’s “What are the Odds” brand campaign, including a new spot and out-of-home to highlight the relatable, yet unlikely, things that could happen around Fenway Park.