That’s
Giant
Green Giant · Integrated Campaign
When something’s Giant, it’s so much more than just … big. With the tagline “That’s Giant,” our new campaign for Green Giant celebrates all the ways that Green Giant veggies truly live up to their name. Launching nationally across retail, connected TV, display and social, we’re highlighting veggies that have kids clearing their plates and asking for seconds, including the one and only Tariq AKA “Corn Kid,” all while saving our busy veggie mom time.
Marking the one-year anniversary of “Corn Kid” going viral on Recess Therapy’s Instagram and TikTok – reminding us what a “beautiful thing” veggies can be – 7-year-old Tariq is again sharing his passion, this time as a costumed T-Rex promoting Dino Veggie Tots from his friends at Green Giant. His contagious, wholesome energy and genuine enthusiasm for veggies is impossible to ignore and helped us target the millennial mom audience.
Bringing the
Green Giant to Life
We brought the Green Giant himself into the campaign as a mealtime wingman, working behind the scenes to put the finishing touches on the perfect dish. By showing just his hands, we’re able to give him an impactful, memorable moment packed with wholesomeness and charm in everything from social to CTV.
