Just Take The Train

Keolis MBTA Commuter Rail
Integrated Campaign

Not to brag, but … Boston is known for having the fourth-worst traffic in the nation ... and eighth-worst in the world (source: INRIX).

So we wanted to help relieve that relatable rage by reminding Massachusetts residents there’s an easier way to get around:

Just Take the Train.

The fully integrated campaign encourages daily commuters and leisure travelers alike to steer clear of driving stress, using relatable moments and facts to reinforce Keolis’ offering and value.

  • Twelve routes, across 137 stops, seven days a week.

  • 5-Day Discounted Flex Pass, $10 Weekend Pass, and allowing kids 11 and under to ride for free.

For example

13 million impressions.
154% increase in website traffic.
50,000 visitors in the first month alone.