Ready to put your brand on the map?

Travel and Tourism Experience

As an integrated creative agency with decades of experience building travel, tourism and hospitality brands, GYK knows how to unlock consumer attention, increase consideration and fuel continuous growth and loyalty through innovative creative content, modern media and production approaches.

Driving impact for our clients is our reason for being – no matter the category. Need proof? Here are some of the results we’ve helped our clients achieve:


Double-digit growth in Sallie Mae’s net promoter score

$35.5 billion in visitor spending for Visit New Hampshire

Growing Ken’s to become the #2 salad dressing in the U.S.

7 years of record-breaking sales for the N.H. Lottery

Our Work

Building a Brand Platform Strong Enough to Weather All Seasons

Integrated Campaign

$38.5 billion in visitor spending.
$2 billion in tax revenue.

As agency of record for the past nine years, GYK has helped steward the New Hampshire state tourism brand, guiding its direction through international, national and local media complexities, including a global pandemic, economic downturn and even bad weather. All while achieving record-breaking growth year-over-year. And we're just getting started.

BEA and GYK have collaborated on a number of initiatives designed to promote New Hampshire as a leading destination to live, work and visit, including the highly successful “Discover Your New” creative platform and “Live Free” brand campaigns. From TV spots to out-of-home airport and subway station takeovers to influencer collaborations and more, the creative showcases the vast variety of seasonal adventures available across the Granite State.

Producing Content for a Portfolio of Brands

Photography & Production

From Florida to Dallas to Seattle and beyond, a nimble but mighty team at GYK partnered with Marriott to create 300+ pieces of content across six Select brand hotels.

Over the past two years, we’ve captured lifestyle photography across TownePlace Suites, Residence Inn, Fairfield Inn, Spring Hill Suites, Four Points and Courtyard.

Encouraging Commuters to Consider Alternate Travel Choices

Integrated Campaign

Boston is known for having the fourth-worst traffic in the nation/eighth-worst in the world (source: INRIX). So, GYK and the MBTA Commuter Rail wanted to help relieve the traffic torment and delay dismay by reminding residents around Massachusetts that the solution is easy: Just Take the Train.

And it seems to be working... with our campaign driving:

13 million impressions.
16% increase in ridership.
154% increase in web traffic.
40% increase in sales for the Weekend Pass.

The fully integrated campaign encourages daily commuters and leisure travelers alike to steer clear of driving stress, by using relatable moments and facts to reinforce Keolis’ offerings. Accessibility: twelve routes, one-hundred-thirty-seven stops, seven days-a-week and value: cheaper parking at stations, $10 weekends, Flex Pass and kids 11-and-under riding for free.

Highlighting a Machine as Unique as its Riders

Video & Production · Influencer

We traveled across the U.S. to New Mexico to shoot this incredible piece/series for Indian Motorcycle, along with our partners at Iron & Air. The objective was to traverse the landscape of New Mexico to show how the #IndianScout can be customized with accessories to create a motorcycle as unique as its riders.

A team steeped in travel

Key Offerings

  • From business strategy to brand planning to experience mapping, our team of skilled strategists have a proven ability to identify the sweet spot between the brand’s business, the categories’ landscape, the market’s trends and the consumer’s mindset. Our approach to strategy is rooted in the identification of insights that fuel action, shape market differentiation and identify ways to drive consumer relevance to deliver strong impact for our clients.

  • Our creative department is made up of big thinkers, modern storytellers and compelling content creators. We concept, execute and deploy work to drive home a brand message, a business goal or cultural moments in real-time. From TV to TikTok, whatever the ask, our team prizes ideas that are imaginative, insightful, innovative and will help our clients’ businesses grow.

  • Our expert team of media planners, buyers, social media managers, SEM specialists, community managers and analysts deliver a full suite of media capabilities. As part of our philosophy, all our media recommendations are born of a rigorous process rooted in a deep understanding of your brand goals, cross-platform research and your audience’s needs. For each campaign, we uncover data and insights that allow us to effectively drive users down the funnel and optimize our communications strategy and plan based on the needs of the consumer. We also have an in-house agency trade desk that allows us to achieve the most efficient and effective programmatic digital buys to drive your bottom-line.

  • Our Emmy-award-winning production group specializes in everything from comedic bite-sized content to anthemic films. This dialed-in group of directors, cinematographers, producers, editors, makers, animators and photographers work in lockstep with the creative team to maximize creative solutions from project onset. We can then direct, shoot and assure all the hard work that went into concepting a brilliant idea gets executed on time and on budget.

  • Our account team understands our clients’ businesses like it was our own and is charged with driving the clients’ agendas within the organization, ensuring access to the best talent, assets and resources, and spearheading a leadership task force that meets with clients to ensure a successful partnership.

Ready to start our journey together?

Say hey to McKensie

Business Development Director
617.303.1615
msaldo@gykantler.com