Summer is Served

Sweet Baby Ray’s
Integrated Campaign

For 15 years we’ve been telling the story of The Sauce is the Boss. And when it comes to barbecue sauce and summer, there’s only one way to do it right. Sweet Baby Ray’s. Our latest campaign inspired heavy sauce pouring all season long and landed with a splash. Hope you’re hungry. Summer is Served.

Ahh, the mouthwatering sizzle of summer — don’t you wish you could bottle it?