Client Sweet Baby Ray’s

Services Integrated Campaign

Each year, more people participate in Dry January: a trend where people go sober for a month.

Commendable… but dryness goes against everything Sweet Baby Ray’s stands for. We told our fans to say No to Dry January just in time for NFL Playoffs so they don’t miss what really makes the game: sauce.

An old-school PSA-style jingle, influencer content and a pledge-driven campaign hub rallied fans to keep dryness out of the kitchen and win a year’s sauce in time for the big game.

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An old-school PSA-style jingle, influencer content and a pledge-driven campaign hub rallied fans to keep dryness out of the kitchen and win a year’s sauce in time for the big game.

Ken’s Dressing Well Dressed

Green Giant That’s Giant

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