Sauce First

 Client  sweet baby ray's

Services Integrated Campaign

Because nobody came for the chips. Sauce First flips the script by celebrating Sweet Baby Ray's flavor and putting sauce at the center of every meal.

One box. 30 bottles. Zero chill.

Just in time for National BBQ Day and the kickoff of summer grill season, Sweet Baby Ray’s released a tasty and totally unhinged “30 Rack” of sauce featuring every flavor in their portfolio.

The ultimate prize for sauce fans and grillmasters across the U.S., the limited edition Sweet Baby Ray’s “30 Rack” was up for auction on eBay and best yet, all proceeds from the winning bid went to Feeding America.

The digital-first campaign is running across paid social, Instacart, content partnerships, and influencer collaborations with accounts across Instagram and TikTok like @thepointerbrothers, @thegrilldads, @trashcanpaul, @moistbuddha, @middleclassfancy, and others.

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